THEY ASK YOU ANSWER
Join the Ultimate Microsoft Partner Growth Program
We are seeking 10 partners that want to grow and expand in the way they work with sales and marketing.
THEY ASK YOU ANSWER
The marketing strategy that stand the test of time
Trust is the lifeblood of all businesses. By consistently answering your customers’ questions with honesty and expertise, you build a foundation of trust that lasts.
They Ask, You Answer is more than a marketing strategy; it’s a philosophy that transforms your business into a trusted advisor.
Watch your customer base grow and loyalty deepen as you become the go-to authority in your industry.
What You Will Achieve Under this Program
The challenges are easy to identify. Solutions can also be easy to find. Together, we can assess how the TAYA methodology can make a difference for you and your customers.
Look at what we can promise you!
There are 4 tracks in our TAYA Program
Each track costs 40,000 NOK per month, whether you choose one or all. You can start with any track and switch if another fits your goals better.
For a complete TAYA transformation, we recommend committing to all four tracks over a year—it’s the best way to fully embrace the philosophy and achieve impactful results.
Track 1
Packaging Workshop
Having trouble pricing your services? We will show you how to price even the most complex offerings and create clear, trust-building packages that help you close more deals and grow your business.
From 40 000,- NOK / month
Track 2
Assignment Selling
Transform your sales process with assignment selling - educate, engage, and pre-qualify leads for more productive and trust-building sales conversations.
From 40 000,- NOK / month
Track 3
Content Workshop
By answering your customers' questions, your content becomes more relevant, helping you stand out as the expert in your field.
From 40 000,- NOK / month
Track 4
Webinar Workshop
We’ll teach you the basics of presenting on video, helping you master video for marketing and sales. This is great for creating podcasts, educational videos, and webinars. Let us help you make it happen!
From 40 000,- NOK / month
ALL TRACKS
THEY ASK YOU ANSWER
They Ask, You Answer by Marcus Sheridan is a business philosophy that transforms your company by answering your customers’ biggest questions with honesty and transparency. It’s about building trust, driving leads, and positioning yourself as the go-to authority in your industry.
It contains all 4 tracks!
Duration: 1 year
Cost: 40 000NOK / month
After 3 months you can either switch to another track or continue to dig deeper into the current track and build more on it.
TRACK 1
PACKAGING WORKSHOP
This track is perfect for those who need guidance in packaging their products and services effectively. We’ll help you create optimized web pages tailored to showcase your offerings, aligning every detail with TAYA principles to build trust and drive sales.
Your product or services is the heart of everything we will do, which is why this track is the cornerstone of our program. If you already have well-structured packages, you can move on to other tracks, but if you’re looking to refine and elevate your approach, this is the ideal starting point.
Duration: 3 months
Cost: 40 000NOK / month
After 3 months you can either switch to another track or continue to dig deeper into the current track and build more on it.
TRACK 2
ASSIGNMENT SELLING
Duration: 3 months
Cost: 40 000NOK / month
After 3 months you can either switch to another track or continue to dig deeper into the current track and build more on it.
TRACK 3
CONTENT WORKSHOP
This track is designed to align your website content and blogs with the proven principles of 80% Questions and The Big 5. We’ll guide you in crafting educational, engaging content that answers your audience’s biggest questions. But we don’t stop there.
We’ll also integrate lead-generating capabilities into your site—adding strategic CTAs to your blogs and pages, turning your content into powerful conversion tools.
Duration: 3 months
Cost: 40 000NOK / month
After 3 months you can either switch to another track or continue to dig deeper into the current track and build more on it.
TRACK 4
WEBINAR WORKSHOP
We’ll show your team how to create compelling events and webinars—from crafting the perfect agenda to mastering presentation skills that captivates.
Ready to host your own webinar? We’re here to guide you every step of the way.
Plus, you’ll learn the fundamentals of video production so your team can confidently create educational content that resonates and drives value moving forward.
Duration: 3 months
Cost: 40 000NOK / month
After 3 months you can either switch to another track or continue to dig deeper into the current track and build more on it.
Proven Success
Our methods are proven and tested on numerous Microsoft partners. We’ve won awards for our effective strategies and innovative solutions.
By leveraging our tested concepts, templates, and step-by-step guides, we shorten your time to success and make it easier for you to achieve your goals.
Torgeir Johannessen
Marketing Manager ,
ShareControl AS
Runar Veivåg
Managing Director,
Ebru AS
Knut Dommersnes
Managing Director,
Hatteland AS
Simen Brunstad
Account Manager,
Marcello AS
One Gjersem
CEO,
Serit Østereng IT AS
Ove Rydland
Business Developer & Owner,
Upheads AS
Fredrik L. Homb
CEO,
Runtime AS
Henning Owren
Marketing & Communication,
Ikomm AS
Per Christian Kjølberg
CEO,
Infografikk AS
Natacha Askestrand
Sales and Markting Manager,
Garnes Data AS
Anders Meyer
Sales Manager & Partner,
Abacus AS
Tor Jahren
Sales Manager,
Braathe Gruppen AS
Christopher Namtvedt
Founder & CEO,
CC Solution AS
Rune Tangen
CEO & Partner,
Point Taken AS
Daniel Fogmark
Marketing Manager,
IT Gården AS
Frode Trøan
CEO,
Attend AS
Elisabeth V. Wallem
CEO,
Intersoft AS
References
This is what our customers are saying about what they experienced during and after attending a KOGGER workshop.
Our Process
Here’s your journey in general when you undergo a TAYA Track
1. Choose your Track
We will have an introductory workshop where you will get an insight into how we can help you and what tracks you should choose for your specific needs.
2. Workshop
We will then start our workshops with you where Oscar or Tamarah will guide you through the different topics and how you can implement what you have learned, in your business.
3. Follow-up
Throughout this process we will have close follow-ups, usually weekly or bi-weekly where we will analyze the progress. Often you and Kogger will both have tasks to complete.
4. Execute
During this time we will also make use of our Digital Feet team who will set up landing pages, launch campaigns, and we report the results.
5. Document results
You will receive your own Power BI dashboards where you can see how you are doing in terms of your goals.
Do you qualify for a FREE mini workshop?
To qualify, you should ideally be a Microsoft Partner or at least an IT Partner because that’s where our real specialty is.
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Microsoft Norway Honor Award
Oscar Hovland recieved the “Microsoft Honor Award 2020” and shares what motivates him to continue leading workshops and how these workshops have been a source of mutual learning. We thank Microsoft for this greatly appreciated award. We in KOGGER are so happy and feel extremely privileged!
Yes, we know you are busy
– and that there is a marketing jungle out there. Therefore:
-
We provide ready-made concepts and templates that are already tested and proven to work. This saves you time and ensures faster implementation and results.
- We offer a flexible 30-day commitment. If you're not satisfied, just let us know, and we'll finish up the work. Unlike other agencies, we don't require a three-month commitment.
An exclusive opportunity for you
We’re offering this program to just 10 partners, ensuring each one gets our undivided attention and top-tier service.
Our goal is to work with companies where we can deliver the most value—Microsoft partners in particular. If you’re an IT company, feel free to reach out, but our priority is finding the right fit where we can make a real impact.
We’re looking for 10 driven partners who are ready to take their business to the next level. If that sounds like you, let’s talk.
Do you still have questions about the pricing?
Please take a look at this article where we have explained how our pricing works and what it is based on.
If you have any further questions, please chat with us or send in the contact form!
See recording of our Webinar
This one’s on us! We’re passionate about empowering you with knowledge, so we’ve created a mini webinar guide just for you. In this guide, we break down the core principles of TAYA and highlight the easiest, most impactful strategies you can start implementing right away!
Frequently Asked Questions
There are the most asked questions. Are your question in one of these?
Trust is the lifeblood of any business. By using the TAYA methodology, you position yourself as the expert in your field, which builds trust with your customers. When customers trust you, they are more likely to become high-quality leads. With the right positioning, you'll find that instead of chasing leads, those leads will start reaching out to you, recognizing your authority and expertise in the industry. This shift not only increases the quality of your leads but also improves your overall business growth and sales efficiency.
TAYA fosters close collaboration between sales and marketing by aligning their efforts to provide customers with valuable knowledge, leading to higher conversions.
TAYA involves the entire company in the sales process, aligning all departments with the company’s goals, fostering teamwork, and driving overall success.
Yes! It’s a book written by Marcus Sheridan. Feel free to visit this link to learn more about it. If we become partners, we’ll give you a free TAYA book for your organization to read, so you can continue practicing the principles even after our tracks are completed. And don’t worry—we’ll help you along the way to get there!
Let’s talk.
Get in touch with us for more details or assistance. We’re here to help!
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